Five big things that have made Apple It's been called the most successful company in history. And it's just become the world's first public company to be worth $1 trillion (£767bn). So how's it done it? Here's a quick look at five of the biggest things that have helped make Apple the gigantic success story it is today. 1. Steve Jobs - a brand unto himself As the co-founder of one of the world's most successful companies, his is one of the most recognised names in the world of tech. He put Apple at the forefront of the personal computing revolution, and was behind a suite of revolutionary, highly desirable products - from the iPod to the iPad. But he was also recognised as one of the modern world's first auteur chief executives - and became a brand unto himself. From the time he founded the company with Steve Wozniak in 1976 in Silicon Valley, California, Apple was seen as a firm that was set to achieve great things. Apple shares were ...